NBA Basketball Hall battle

Oct। 18, Beijing Wukesong Olympic Basketball Hall. Midfielder ring post, a large number of viewers from surging out on the field, next to the sporting goods store packed. Wukesong basketball in the Library at least 6 of this store, every home is very small, there is only one counter, but good business. Each game, enthusiastic fans have to take advantage of the break here to buy a variety of NBA logo shirts, shoes, stickers, basketball, and even paper towels, and the NBA team logo jerseys. That day, to be held here in the United States is a NBA preseason, the Bucks for the Braves. The two teams rush to buy a new shirt has become a goal. "This' Bucks' long-sleeved clothes to mark the 488 yuan, very cost-effective ah!" Yong Yong head, wearing a Lakers jersey sales also recommended to add fuel to the flames, "than you in the United States NBA basketball Lane's cheaper to buy a similar Duo La! " That day, for the warm scenes are also delighted to see not only those sales, and NBA commissioner David Stern and the NBA Greater China CEO Tim Chen. "This shows that China's basketball optimistic about the city of the ball, NBA decided to invest in China's nothing wrong with the decision-making." Chen told this reporter. The day before the basketball game, NBA announced cooperation with the TOM, David Stern at a press conference to confirm: NBA will be selected in 12 cities in China to become shareholders of the co-operation mode Basketball Hall building. By the construction of city developers, NBA in charge of operations. At first, in this mode of building cooperation with the Beijing Wukesong basketball when hall, NBA fans to the Chinese propaganda and said that, despite all made in China, before flying to the United States, NBA basketball stadium or in the store can buy these NBA The team's clothing, shoes, stickers, can now be bought in China is not only much cheaper price, but also the provincial ticket. Today, NBA Basketball Hall of the Wukesong to copy the model to more Chinese cities. Transplantation "Wukesong" Which city will receive the 12 places? David. Stern in 18 said the same day, in 12 cities has been identified 4, in addition to have been completed and the Beijing Wukesong basketball hall, there are Guangzhou, Shanghai and Shenzhen. The remaining 8 when the city can determine, "It depends on the parties to promote speed." "12 cities is just a general goal, in fact may not be limited to 12 months." October 20, Chen told reporters that the current negotiations with NBA ties, interest in co-operation has been more than 12 cities. "China alone there are 30 provincial capitals to each provincial capitals have the potential." The model of cooperation, NBA and the other partners, AEG will invest a small amount of funding the building of stadiums and professional skills with a large number of shares held by the venue, venue construction will be financed mainly from the city's real estate developers. When completed, the right to operate will be vested in the NBA and the NBA's partners, revenue is divided into two sides. The operating income would be a little piece of this cake? By Tim Chen said, the main income comes from three: Arena rental income, such as the sale of stadium naming rights market development activities, income, cultural and sports activities organized by the use of Arena's ticket sales. Pick of the Beijing Wukesong Olympic Basketball Hall of this model is not only to the first pick-up points in the NBA is also the starting point for China's development. Wukesong basketball stadium by the Beijing Municipal Government to tender for the developers to determine the local urban construction of Beijing, NBA in charge of operations. Wukesong model in the promotion of the decision-making process, NBA several high-level visit to China has played a key role. "We are in the majority of China's cities have seen people's enthusiasm to participate in basketball, we believe that this is a very good opportunity for promotion." Haidi You Burrows 17, told this reporter. The NBA president of global business in the Chinese during the tournament along with David Stern and Tim Chen visited many Chinese cities, visits industry basketball market. They believe in the world's most populous country to choose a number of well-developed cities Basketball NBA Arena, the introduction of more events is feasible. Chen said that the NBA is currently held in China only some of the preseason. With the development of Chinese basketball, the future will not rule out the regular season, playoffs, it also brings to China. This is the NBA last year launched out of the United States, for a global strategy. Zoom "wealth rebounds"
However, the promotion of NBA basketball is not the sole purpose of how to maximize the commercial interests of NBA China is the antipodes of another driving force। 18 of the preseason, in addition to sponsor Toyota Motor multinational corporations such, there are also Mengniu, Qingdao Beer, Lenovo, and other local enterprises. Chen in September last year as CEO of Greater China since the NBA has been to persuade China to increase input on this, he let David Stern at the scene to see so many sponsors, the latter with a firm determination. Chen believes that as a rising economic power, China will not only have a group of companies world-wide, will have the world's largest consumer groups, Chinese enterprises need to take the World Cup along with the NBA's marketing platform to the world, foreign companies need to use It affects China's consumers. In line with the NBA in China to promote, on the 18th day, NBA announced cooperation with the TOM website. TOM Group Chief Executive Officer and Managing Director Yang Meng told reporters, TOM Chinese NBA official in charge of the construction site, NBA games available to TOM's Internet platform, the online platform for mobile phones, television platform (China Entertainment TV). NBA will be a lot of money authorized by the content of the cost. TOM through tools and technology platforms, including the Internet platform for online mobile phone platform, electricity and social platform for Internet marketing. NBA on how to make money in China, Chen summed up in four ways. First, with major commercial enterprises. In China, NBA's official partners, including Lenovo, Haier, Mengniu, Li Ning, China, and other Olympic brand, and Coca-Cola, Nike, Adidas and other international brands. Second, television, websites, radio, newspapers and other media advertising into the content plus the empowered model of cooperation. In addition to the cooperation between the groups TOM, there are more than 20 television stations, the new Chuan, Sohu, Sina, and other sites, as well as a number of radio stations, print media. Third, the NBA matches. For example, 18, with the Braves against the Bucks. Fourth, athletes. Yao, Yi Jianlian and NBA players such cooperation and the two: One is the advertising agent by the NBA, a brokerage firm is a personal agent. No matter what, NBA will be divided into a certain ad. 12 cities in the building of venues for the purpose, that is, four ways to enlarge the wealth effect. The future of real estate venues 20 pm call with reporters, Chen has just exit, was rushed to the United States. At this point, Chen joined the NBA from just one year. NBA China in the cause of start-ups in the future there will be many changes, but Chen's operation will not change tactics: the use of their own with the Chinese government, Chinese enterprises connections, to maximize the use of local resources to create the largest. This approach is effective in the NBA for the first time in January of this year's NBA financing. Tim Chen in the go-between, Disney's ESPN sports channel joint Bank of China, Lenovo Holdings, Li Ka-shing Foundation, the China Merchants Bank 4 to the NBA China investment agency 253,000,000 U.S. dollars in exchange for 11% of the shares. According to the investment and ownership, the 5 institutions for the valuation of NBA China 2,300,000,000 U.S. dollars, at the time of NBA China, less than 100 employees. After this round of financing, NBA China's 89% stake in the world for the NBA (NBA shareholders, including the League of 30 teams) holders, including the NBA, led by Chen to Greater China's share of employees, about 6 percent of China's institutional investors Those who hold, ESPN holds 5%. Chen This will not only bring capital but also for the NBA in China brought about by the expansion of support resources. To the real estate business, for example, Lenovo Holdings to develop the real estate business into Land Bureau, Li Ka-shing's a lot more of the real estate development business. NBA in the future in building stadiums and Legend Holdings, Li Ka-shing's hand is not a possibility does not exist. Chen said earlier that after the shares of Lenovo Holdings, NBA China may melt and Land Bureau, and so on the establishment of additional business. And one from Lenovo chairman Liu Chuanzhi holding of the proposed results have been achieved. Liu said of Chen: NBA store in the United States, a real player jerseys nearly 130 U.S. dollars, the general simulation (like well-known players, such as the Jordan 23) 60 U.S. dollars jerseys, many Chinese tourists traveled to the United States to buy a Shirt, so in the future of the NBA store can be opened in China Beijing, Canton, Shenzhen, Shanghai, and other front-line cities.
At present, in addition to Wukesong Basketball Hall of sporting goods stores, in China have established two such NBA Store, all in Beijing, a day at the World Trade Organization order, is located in a shopping Xindong An. Chen said that, along with 12 cities in the new stadium expansion plans in 3 years, the NBA's China stores to more than 50.